Your value has a shelf life.
As a founder running a business on a recurring revenue model, you feel the constant pressure to deliver value. There is no such thing as stasis. What a member loves on day one diminishes over time. What they need changes. The world changes.
You’re tenacious. You’re smart. But relying on your initial brilliant idea isn’t a strategy — it’s a countdown clock.
We transform that pressure into momentum.
Sustainable long-term revenue comes from continuously evolving the value you deliver. It’s a skill. And it’s one you, as the founder, are uniquely positioned to fuse into the way your business works.
When you can identify, develop, and refine valuable offerings, the pressure to perform turns into momentum that captures more opportunities and makes real impact.
Our 1-on-1 process is designed to build your system to do exactly that.
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here’s how we build your system
This isn’t a group workshop. This is you and me, side-by-side, working one-on-one. We use a proven, three-phase process to develop an adaptive practice for continually delivering — and deepening — value over time.
It’s an intense, collaborative process. It’s designed to sharpen your strategic thinking and design a system that fits your culture and delivers your value.
What’s more, you have something you can start to use in 12 weeks.
phase 1: build your foundation
2 months
Using input gathered from your members, subscribers, and other stakeholders, clarify your current value and identify opportunities. No more assumptions. Then develop a shared language and build the strategic lens you can use to make decisions.
phase 2: build adaptive capability + strategic agility
2 months
Build the skills and design the decision-making practices required to adapt to new information and changing conditions without losing focus. No cookie-cutters or formulas.
phase 3: deepen the practice
3 months
With the system in place, we meet regularly to ensure the system you've designed works and you can continue to evolve the business on your own.
Now you’re able to grow.
This isn't about creating a strategy that sits on a shelf. It's about building a durable, internal capability.
Focus. Your team — present and future — drives toward a validated understanding of value within your strategic boundaries. No more drift.
Smarter Decisions. You have a framework in place to confidently expand your team, knowing they have a shared lens to make strategic choices. You don’t have to be in every meeting.
Sustainable Growth. You have a repeatable practice for identifying and adapting the opportunities that keep members. The business grows with you, not just because of you.
This process is for the founder who doesn't leave opportunities on the table.
You’re leading a membership, subscription, or other recurring revenue based business with $500k-$1M in annual revenue. Shouldering the strategic work alone, you feel the pressure to deliver. You know there has to be a better way to grow than just working harder.
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You are looking for an "easy button" or a consultant to give you a pre-packaged answer.
Your priority is money, not your members
You’re not willing to make changes based on what you learn.
You don’t get another plan. You get a new capability.
This one investment results in a permanent return.
I'm Katie Burkhart. If we partner together, I'll be your guide.
Think of me as your strategic partner. Part teacher, building your skillset. Part strategist, sharpening your focus. Part coach, getting the best out of you. My entire goal is to build your permanent capability to see and seize your best opportunities — long after our work is done.
frequently asked questions
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We make your sales and marketing efforts more effective. If your members don’t value what your marketing and sales folks are pitching, it’s not going to sell and the churn will burn through your capital.
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This is how you get there. Clarifying your value and building this system now prevents costly missteps and rebuilding later. It’s the strategic foundation that allows you to grow effectively instead of hyperactively throwing mud against the wall until you burn out.
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Consultants outsource your thinking and give you a document. Business-in-a-box solutions assume every business is the same. Coaches will help you personally as a leader.
I work with you 1-on-1 to build a team-wide strategic practice. We gather input from your stakeholders so you’re not guessing what’s valuable. We teach you how to make strategic choices using the lens developed for your business so you can make smarter, faster decisions. And we design a system meant to deliver the value you exist to deliver.