We are a business design company.

My first job left me guarding an empty pool and watching the clock tick my life away.

I didn’t want to live like that.

I learned to value my time because I don't get it back. I now actively choose where to invest my time and I have a reason for everything I do. 

I thought business would work the same way.

I was wrong. 

I found that teams struggle to make deliberate choices. Something new comes along and people feel compelled to dive into it regardless of its relevance or their capacity. Or someone falls in love with a program and does everything they can to keep it long past its usefulness. People get so wrapped up in producing, they lose sight of the outcome. 

Why? Well, we still operate under old assumptions about work. These assumptions wrench new approaches back to the old form — even when we want to do work differently. 

So I created the only end-to-end framework for designing a value-driven business.

I strive to make “What’s the point?” the key question you ask. To make saying no the way you get more done. To make value our focus.

Because your time should make an impact.