We are a strategic thinking company.

We exist to help teams (like yours) make the most of their time.

My first job left me guarding an empty pool and watching the clock tick my life away.

I didn’t want to live like that.

I now actively choose where to invest my time. I make regular adjustments because things change. The world shifts. I learn. What I value now may not be what I valued five years ago. 

Fast forward, and I’m working in strategic roles with companies and nonprofits. They’re investing the time and resources to develop a strategy, so I thought they would be deliberate about what they do — and what they don’t. 

I was wrong. 

Even teams that have a strategy don’t know how to be strategic. 

Why? Well, we still operate under old assumptions about work. We think making strategic choices falls only to the select few at the top. We think we can move forward effectively if we plan thoroughly enough. And we still think we’re here to make more money. 

So I created the only end-to-end framework for making strategic choices as a value-driven business.

I strive to make “What’s the point?” the key question you ask. To make saying no the way you get more done. To make value our focus.

Because you should spend time on things that matter.