membership and subscription-based organizations

stay valuable. keep members.

Create the conditions that make members want to stay so you can grow sustainable revenue.

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Sustainable revenue comes from continuously evolving the value you deliver — a skill your team can master.

When value gets stale, your members leave.

Subscription and member-based organizations are under constant pressure to continuously deliver value because when value gets stale, members leave. Without a process to develop viable options, your team drives in too many directions, none of which get you where you need to go.

The path to sustainable growth isn't wider — it's deeper.

Sustainable revenue comes from continuously evolving the value you deliver and deepening your value over time.

When you master this skill, you not only keep your subscribers or members, you become magnetically attractive to new ones.

When your team learns how to generate high value offers, decisions are clearer and strategy doesn't sit on the shelf.

‣ build a strategic decision-making capability

Develop your team's ability to create the value your members or subscribers want.

‣ establish a system that consistently delivers value

Actively involve your leadership, team, and your members, subscribers or clients in the process to ensure you know what’s valuable and own the system we develop.

‣ develop a system that fits your culture

Design a system that fits the way your organization works and adapts as the needs of your members or subscribers change over time.

We work with you to build your value evolution system.

Our process develops a team-wide adaptive practice that discovers more value opportunities and refines them into effective offers.

This isn't about creating reliance on us. We're here to build your internal capability, ensuring sustainable results long after our engagement ends.

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what our clients say

Testimonials

"So much more than a strategic plan...it's a new way of thinking."

“This process is bigger than what we thought. It has allowed our staff to see so much more than a strategic plan. They are learning about each other, about how their work contributes to more than they thought. Their voices are heard. Their work is appreciated, and their ideas are extremely valuable. And while our mission says actionable research, we spend more time talking about valuable research. Because of you and because of what you taught us. It’s a new way of thinking.”

— Lexie Vean, Chief Communications Officer of The Water Research Foundation

"Their clarifying partnership was invaluable."

“The Point:Value team helped us organize ourselves around the project in a way that we would not have been able to do on our own. Their clarifying partnership was invaluable. It was a relief to rely on them for the heavy lifting.”

— Aisha Francis, President and CEO of Ben Franklin Institute of Technology

"Build around the unknown and potential future state."

“The strategic planning process for organizations can often be complicated as it requires teams to look beyond the current environment and build goals around the unknown and potential future state. Having support from Point:Value through facilitated sessions and refinement of our goals allowed our team to better collaborate and focus on our greater purpose and mission.”

— Dana Genheimer, President of Kids’ Chance of America

"To have it organized and structured is unreal."

“I was almost brought to tears to read what I and the team have been thinking and/or saying for the last three years. To have it organized and structured is unreal. I really can’t express how happy I am with everything you have done.”

— Tom Schmidt, CEO of Barts Ice Cream Co.

Let’s talk about how to keep your members.

Book a call to explore how we can serve as a partner in your growth.

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learn more about how we think

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**How You Can Make AI Useful**

AI is a tool. Here are 4 questions to ask when approaching how to use it.

**Here's Why Your Team Needs to Say No More Than Yes**

In a world warped around hyper-efficiency, the most strategic productivity tool is the word no.

Empty nest in a naked tree — **Where does false value come from?**

Sometimes we value things that aren't valuable at all. Here are six causes of our misassessment.

Egg sitting on two forks — **You deserve better goals than “biggest”**

Set a strategy that actually enables strategic decision-making

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WTP provides independent thinkers with the clarity and context to discern what’s valuable and ignore what isn’t.

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