We've been told rebranding can pull the pieces together.
Rebranding promises a fresh start. A clean slate. A way to leave the knots behind and move forward in the manner you want. At best, an exceptional rebranding process will net you greater external cohesion and better framing for who you are and what you do.
You can’t brand your way to a new business.
Despite all the talk that a brand is more than a logo, most rebranding efforts only succeed in applying a fresh coat of paint; the culture continues to rot underneath.
That rot will eventually spread to the pristine new website, swanky new logo, and carefully manicured messaging because what you do every day has the greatest effect on how people understand your business.
Design your culture first. •
Culture includes your focus, people, direction, shared attitudes, shared practices, and shared forms.
When you center your business on the value you exist to deliver, you can make deliberate choices about every other aspect of your business to deliver that value effectively.
Transforming what you do and how you do it will also transform how your culture manifests itself in the world.
It’s inside out, rather than outside in.
design something better
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Learn more about our approach and how we can help you make the most of your time.