Now, what's next?

You've completed your founding mission or achieved the big hairy goal you set when the business started. Now you're faced with a big question, "What's next?"

The pressure to get it right is immense, because the answer will define the next chapter for your members, your team, and your legacy. You have a vision, but you're a smart leader — you know a top-down declaration isn't enough to create the clarity or the ownership you need to succeed.

Your challenge isn't a lack of ideas. It's how to identify the opportunities your subscribers or members will find valuable moving forward. You know it could mean a new product or service. It could also mean a whole new understanding of who you are and what you do.

You need a clear direction you're confident to pursue that eliminates the risk of losing members. That's why the most powerful and durable answer to "What's next?" won't be found in a boardroom; it will be discovered by asking the right questions of your members or subscribers and your team.

This approach ensures you'll keep your members by delivering the value they actually want. It's also how you create a path forward with your team that they're not only excited to execute, but able to execute strategically because they understand why you're doing in this moment of change.